Do You Need A Business License?

This seems like a fairly straightfoward question that would receive a straightforward unequivocal answer, however, that’s not the case.

With the economy in recession, trying to claw it’s way out, local governments are looking for ways to raise revenue. One of the best ways is to enforce taxes and fees in areas that have been overlooked or lightly monitored. Another way is to institute new laws, fees and regulations. No matter the route, a letter may wind up in your mail box that states that it has been noted that a business is being run on said premises and you do not have a business license. It will probably give you about 2 weeks to comply.

Those of you with space in a commercial area may already have a business license. Your lease, mortgage, or insurance may have required you to obtain one and keep it updated.
(more…)

Inside the Heart & Soul of Pangea: Part One & Two

My good friend Marla Bosworth from Back Porch Soap Company just returned from an exclusive interview with the owner and founder of Pangea Organics, Joshua Onysko.

Below is the post from her blog as well as a link where you can listen to the first part of her interview.

It’s an excellent interview with fabulous insights to starting up, growing and maintaining a business.

With Marla’s wonderfully knowledgeable questioning, you will find her asking the same questions you would if you had the opportunity.

Originally posted on Back Porch Soap:

Inside the Heart & Soul of Pangea: Part One

What I found most impressive about Joshua (besides being incredibly gracious and having lived in my hometown of Jackson Hole, Wyoming), is what’s inside his heart and soul and how he transfers this gift to his company. For example, Pangea Organics gives 5% of its profits to Women for Women International, a program founded to micro-finance women-owned cooperatives in developing countries who are producing ingredients that he uses in his company’s products.

By the way, Joshua founded Pangea in 2000 when he was 23. Although it took the first five years to reach profitability, from 2005 to 2010, Pangea will have grown from almost $0 in sales to over $10 million. He is candid in this interview about the low margins on his soaps, especially with sustainable and organic ingredients, marketing and the company’s overhead.
(more…)

7 Steps To Bigger Marketing Muscle In 2010

I  tell my clients that marketing is a lot like working out – you have to be consistent or you won’t see results.

No one expects to see muscles popping out all over after one visit to the gym. For the same reaons you can’t expect immediate, lasting results from one promotional campaign. As you look toward 2010 and what will surely be a better year for all of us, it might help to build a marketing practice that looks a bit more like a workout schedule. Here are few ways to do just that.

(more…)

What Every Small Biz Should Know About Net 30 Terms

Do you give terms?

This is a sentence you’ve heard or will hear if you are in the wholesale business. But, what does it actually mean? The phrase gets casually thrown around as if everyone has a clear understanding of what it means.

First, let’s chat about  Net 30 (Trade Credit) in general terms. It means you take an order and get paid in full in a set amount of (30) days.

If you run your Small Biz on an all “cash-basis” extending credit can be daunting. You certainly don’t have to do it either. It’s common practice to run a credit card when the order is shipped. You get instant satisfaction and semi-instant payment from your CC (Credit Card) processor.

Why should you ever extend credit? Well, there are larger retailers that “only” do business on Net 30 terms. Providing trade credit to the select clients can be a way to position your company  for growth. If you want to grow, it can be tough to stay on a “cash-basis.” Not impossible, just tougher. (more…)

How To Bake A Yummy Social Media Souffle

I talk a lot about the need for the right “mix” when you promote your product, business, book, whatever it is – engaging in social media is no different. To get a good result you have to find the recipe that’s 100% ALL YOURS. But just like the hard-to-bake souffle, there are some ingredients I’ve seen in of the work of ALL successful social media contributors.   Here are the components I believe you should always use for your  social media recipe…and some of experts who cook it up just right. Feel free to add your favorite folks – let’s get a good list going! (more…)

Do You Charge For Your Customers For Shipping Supplies?

You think all the hard work is over once you price your product, then you realize you have to pay for the boxes and the  padding that you ship all your fabulous product in.

How do you allow for that in your pricing?

There are a few ways you can do the figuring and any of them are perfectly acceptable.

BOX SIZES:
First of all, how are you shipping? Carrying multiple sizes of boxes can be tedious and space hogging. My recommendation would be to take a look at your product minimum, the average items and quantities ordered.

For example: An average order may be 36 bottles (lotions/washes), 24 body butters, 12 body polishes, 12 Travel Packs and 4 Testers.

Get these items together and start mocking up your packing and measuring different scenarios.
(more…)

71 Tips on How To Achieve Your First Million

Hey Beauty Bizzers, I don’t have all answers myself, but I was included on The Toilet Paper Entrepreneurs blog today 71 Tips On How To Achieve Your First Million. They’re not all my tips – I’m #8. And, I’m not a millionaire- yet.

I think you will still find some good tips there or at least some food for thought. Why don’t you check them out and let me know what you think? Maybe you can comment with some tips of your own?

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

12 Essentials Tips For Getting Published In Top Magazines

This article was originally published on Masthead.org for writers looking to have their work published in a magazine. I thought it had some salient tips for those of us trying to get our products featured too.

Instead of editing it- I thought it would be best for you to take what you needed and get on with the pitching!

12 Essentials Tips For Getting Published In Top Magazines

{If you don’t follow this advice, the pitch you just spent 3 hours on
will take all of 3 seconds to end up in the editor’s trash.}

1. Know the magazine’s ins and outs. Before sending a query, read as many issues of the magazine as possible–not just a casual reading of one or two issues. Even women’s magazine prides themselves in the distinct tone or perspective that their magazine offers, so don’t just assume that you can write for a female audience and throw a generic pitch to one of the editors. Take note of regular columns and sections that span several issues, as well as recurring themes/topics. Make sure you’re not pitching an idea for a topic that’s recently been covered. This could be the first indication that you haven’t done your research, and no editor is going to trust you with researching an entire article for their publication if you can’t even flip through their previous issues.
(more…)

How To Contact Magazine Editors Without Expensive Mailing Lists

When you say you need to get some “Press”, most people give you the genius advice to look up the editors, writers, etc. at the front of magazines or the mastheads…

According to Wikipedia: Masthead is a list, usually found on the editorial page of a newspaper or magazine, of the members of the newspaper’s editorial board. If no editorial board exists, the masthead will often feature a list of top news staff members. Some mastheads also include information such as the publication’s founding date, slogan, logo and contact information.

So, you go to the store and buy a bunch of magazines at $4- $7 a pop. Then you think to yourself- Hey, Self, wouldn’t it be great if all this information was listed online somewhere? Well it is. (more…)

Fast, Free & Easy Way To Comply With FTC Blog Rules

As I’m sure you’ve heard by now, the FTC has released new regulations that directly apply to Bloggers & Social Media.

Basically, they (we) must disclose any type of benefit, payment, free samples, etc. that is received for publishing information about a product or service. We must also disclose if we have a relationship with the company or product we are endorsing.

There’s already been a lot written about this and a lot more to come, I’m sure.

What I want to pass on to you is a tip on a fast, free and easy way for you to comply with these guidelines. (more…)

« Previous Entries