When you say you need to get some “Press”, most people give you the genius advice to look up the editors, writers, etc. at the front of magazines or the mastheads…
According to Wikipedia: Masthead is a list, usually found on the editorial page of a newspaper or magazine, of the members of the newspaper’s editorial board. If no editorial board exists, the masthead will often feature a list of top news staff members. Some mastheads also include information such as the publication’s founding date, slogan, logo and contact information.
So, you go to the store and buy a bunch of magazines at $4- $7 a pop. Then you think to yourself- Hey, Self, wouldn’t it be great if all this information was listed online somewhere? Well it is.
A long time ago, when I was trying to figure out how to get Press coverage, I ran across:
So what does Mastheads.org DO exactly?
Mastheads.org is a collaborative, community directory project of
750+ magazine staff mastheads (and 1,500+ archived mastheads)
built for professional writers, editors, illustrators, photographers,
designers, advertisers, creative agencies, and media firms.We have complete magazine staff lists for every department
(editorial, art/photo, advertising, marketing, & business) with phone,
fax, mailing address, and e-mail formats! Plus free live chat support when you need help finding a specific magazine contact.
Popular magazine titles are usually updated within 1-3 months. If you are having trouble getting through to an editor that appears in one of the listings, you can verify their status by contacting the publication direct. Mastheads.org members may also submit a research request through live chat support for further help obtaining a verification or e-mail address.
The masthead listings match print mastheads in the magazine. When they get a tip on a staff change, they update it with a note on the masthead. They are working on building long-lasting relationships with publishers and checking in with a verified staff contact at each publication on a regular basis.
You’ll have hundreds of mastheads at your fingertips, but you’ll still need to become familiar with the topics and subjects that are covered by the magazines and writers who work for or contribute to the magazine.
Yes, the masthead info is technically “free” if you stand at the magazine rack and jot down the names. Or you may already have subscriptions to the magazines you are interested in contributing to and therefore don’t need any other resource.
To join Mastheads.org is $2. a month or $24 a year. A lot cheaper than a magazine and you also have somewhere to turn to get some help if you have questions.
If you would like to see what a sample listing look like….Click Here. At the bottom of each listing will have the contact info that looks something like this (for example):
La Dolce Diva Magazine
2305 Broadway, 40th Floor
New York, NY 10019
main line: (212) 777-5555
fax: 212-777-5556
how to e-mail: firstinitiallastname@LDD.com
I’ll be honest, I have not received any coverage from using this route. However, that is due to my negligence of devoting time and effort. You know how it is..so many projects, so little time.
Still, I thought it was worth passing on to you.
DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0