Brand Anatomy: 101

Branding isn’t rocket science, but it is it’s own kind of science: It’s Brand Anatomy.

Don’t be embarrassed if you really don’t “get” the whole Brand thing. It’s not hard to understand. Or even to execute. What’s difficult is to do it well.

Just like our own bodies, we can separate the parts of our Brand into separate parts.

There are some parts that work in partnership; our hands work with the help of our fingers and our arms.

In business, your brand can be tied to your image and your product at the same time, yet they have to be nurtured separately in order to work.

This makes sense, but it still doesn’t help you understand  how to Brand your biz, or why you even need to.

Well, you don’t learn these things by osmosis. You have to be schooled. But who has time for business school, you have lotion to sell!

That’s why I’m writing the e-book BRAND ANATOMY: 101

I’m still putting the finishing touches on it…but if you want to one of the first ones to be notified of its release…..Sign up for our newsletter and you’ll receive VIP treatment with inside information and a deep discount code!

Now that you’ve signed up to alerted the very moment it’s released….let me tell you a little bit about what BRAND ANATOMY: 101 is all about.

Brand: a name or trademark connected with a product or producer.

Anatomy: From the Greek ana; separate, apart from and temnein, to cut up, cut open.

Brand Anatomy: The separation of your “Brand” into isolated components and examining  how they work individually. If you learn what the parts of your Small Biz /Brand do separately, how to nurture and define their needs, you’ll better understand how they work together and see its as a sum of it’s parts or your Brand’s body of work.

You won’t need any pre-med or graduate courses to understand Brand Anatomy. And aside form dissecting your Brand, there are no scalpels involved.

Branding is not just for Fortune 500 companies.
In fact, aside from advertising dollars and brand recognition, your Bubble & Soak Bath Co. can be a as well branded as the big boys.

The easiest way for your company to appear larger and well established is to have your Branding be seamless with your Brand Image, Mantra, Product merchandising, Business processes and Vision.

Sounds easy right? NO? Rest easy.

Here are a few questions that will be answered in BRAND ANATOMY: 101

1. Is your company’s name your “Brand?”
   
2. Mantra or a Manifesto. Do you know the difference?
3. Brand Image- is it the same one your Target Market has of your Brand?
4. Does your Product define your company? or do you define your Product?
5. Do your dollars make sense? What does your competitor charge? Should you care? Are you priced right? Does you product have perceived value?
6. Is your market Nouveau Niche or just Niche? Do you even have a market?
7. Create, Copy or Knock-off? Is there a difference?
8. Wholesale, Retail, Private Label or Supplier? How do you sell?
9. Muse and Inspiration. Do you have them? Do you need them?
10. Is your business being minded or blinded? Trademarks, Copyrights, and other boring stuff. Are you keeping your eye on the bottom line?

All this, plus much more, effects your Brand. By planning ahead, you’ll have a smoother road to a consistent  Brand Image. If you’ve already been in business for a while and fear your Brand is not as polished as it could be, don’t worry, there’s still time to pull yourself together!